Essentials of Marketing
€ 90,90
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Informação do Produto
| ISBN | 9781292429533 |
|---|---|
| Editora | Pearson Education Limited |
| Preço (iva excl.) | € 85,75 |
| Imposto | € 5,15 |
| Preço (iva inc.) | € 90,90 |
| Disponibilidade | 10 unidades em armazém externo |
Descrição do Produto
A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.