Business Analytics with Python
€ 71,90
Informação do Produto
| ISBN | 9781398617179 |
|---|---|
| Autores | Bowei Chen, Gerhard Kling |
| Editora | Kogan Page Ltd |
| Formato | Capa mole |
| Número de páginas | 440 |
| Peso (kg) | 0,690 |
| Data de Publicação | 03/03/2025 |
| Preço (iva excl.) | € 67,83 |
| Imposto | € 4,07 |
| Preço (iva inc.) | € 71,90 |
| Disponibilidade | 3 unidades em armazém externo |
Descrição do Produto
Your essential textbook for mastering business analytics through Python. Business Analytics with Python by Bowei Chen and Gerhard Kling is the definitive guide for upper-level undergraduate and postgraduate students studying business, management or finance. Designed to support analytics modules that prioritize practical application, this textbook introduces students to data-driven decision-making through Python, without assuming a background in computer science. It aligns with course outcomes by integrating statistical, mathematical and machine learning techniques into a unified business context. This textbook takes a holistic approach to business analytics, exploring how Python can be used to interpret and solve real-world problems. From foundational coding skills to the implementation of supervised and unsupervised machine learning methods, students learn how to translate data into insight across key business functions. Through industry-relevant case studies, including customer churn analysis, fraud detection and sales forecasting, learners build confidence in applying analytics to real organizational challenges. Pedagogical features include: - A running case study that reinforces practical learning across chapters - Clear learning objectives and chapter summaries to track progress - Step-by-step exercises and coding activities to build analytical fluency - Examples grounded in real business applications for immediate relevance Whether preparing for exams or building analytical capability for a future career, this textbook equips students with the tools to turn business data into strategic advantage.