Understanding Michael Porter
€ 29,90
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Informação do Produto
| ISBN | 9781422160596 |
|---|---|
| Editora | Harvard Business Review Press |
| Preço (iva excl.) | € 28,21 |
| Imposto | € 1,69 |
| Preço (iva inc.) | € 29,90 |
| Disponibilidade | 2 unidades em armazém externo |
Descrição do Produto
If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.