Global Marketing Strategies for the Promotion of Luxury Goods
€ 208,90
Informação do Produto
| ISBN | 9781466699588 |
|---|---|
| Editora | Idea Group,U.S. |
| Preço (iva excl.) | € 197,08 |
| Imposto | € 11,82 |
| Preço (iva inc.) | € 208,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.