Marketing Concepts and Strategies
€ 106,90
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Informação do Produto
| ISBN | 9781473778580 |
|---|---|
| Editora | Cengage Learning EMEA |
| Publishing Date | 20/01/2023 |
| Preço (iva excl.) | € 100,85 |
| Imposto | € 6,05 |
| Preço (iva inc.) | € 106,90 |
| Disponibilidade | 5 unidades em armazém externo |
Descrição do Produto
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.