Sensory Marketing
€ 84,90
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Informação do Produto
| ISBN | 9781526423252 |
|---|---|
| Editora | SAGE Publications Ltd |
| Preço (iva excl.) | € 80,09 |
| Imposto | € 4,81 |
| Preço (iva inc.) | € 84,90 |
| Disponibilidade | 3 unidades em armazém externo |
Descrição do Produto
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.