Web Analytics Strategies for Information Professionals
€ 115,90
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Informação do Produto
| ISBN | 9781555708979 |
|---|---|
| Autores | Nina McHale, Tabatha Farney |
| Editora | Association of College & Research Libraries |
| Formato | Capa mole |
| Número de páginas | 200 |
| Peso (kg) | 0,334 |
| Data de Publicação | 30/04/2013 |
| Preço (iva excl.) | € 109,34 |
| Imposto | € 6,56 |
| Preço (iva inc.) | € 115,90 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:Eight examples of semi-custom and custom reportingFour case studies showing project-specific applicationsAdvice on how to use tools such as Percent Mobile and Google Analytics to complement one another