Restaurant Success by the Numbers, Second Edition
€ 19,90
Informação do Produto
| ISBN | 9781607745587 |
|---|---|
| Autores | Roger Fields |
| Editora | Random House USA Inc |
| Formato | Capa mole |
| Número de páginas | 320 |
| Peso (kg) | 0,352 |
| Data de Publicação | 15/07/2014 |
| Preço (iva excl.) | € 18,77 |
| Imposto | € 1,13 |
| Preço (iva inc.) | € 19,90 |
| Disponibilidade | 2 unidades em armazém externo |
Descrição do Produto
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.
Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy, but this realistic dreamer’s guide helps set the table for lasting success.