Continuing to Broaden the Marketing Concept
€ 125,90
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Informação do Produto
| ISBN | 9781787548251 |
|---|---|
| Editora | Emerald Publishing Limited |
| Preço (iva excl.) | € 118,77 |
| Imposto | € 7,13 |
| Preço (iva inc.) | € 125,90 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.