International Business Blunders
€ 33,90
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Informação do Produto
| ISBN | 9781787692220 |
|---|---|
| Editora | Emerald Publishing Limited |
| Preço (iva excl.) | € 31,98 |
| Imposto | € 1,92 |
| Preço (iva inc.) | € 33,90 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.