Market Research Methods in the Sports Industry
€ 127,90
Informação do Produto
| ISBN | 9781837534470 |
|---|---|
| Editora | Emerald Publishing Limited |
| Preço (iva excl.) | € 120,66 |
| Imposto | € 7,24 |
| Preço (iva inc.) | € 127,90 |
| Disponibilidade | Indisponível |
Descrição do Produto
Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.