An Introduction to Behavioral Finance and Asset Management
€ 66,90
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Informação do Produto
| ISBN | 9783031725524 |
|---|---|
| Autores | Yannick Coulon |
| Editora | Springer International Publishing AG |
| Formato | Capa mole |
| Número de páginas | 118 |
| Peso (kg) | 0,224 |
| Data de Publicação | 13/11/2024 |
| Preço (iva excl.) | € 63,11 |
| Imposto | € 3,79 |
| Preço (iva inc.) | € 66,90 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and prospect theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior.