Designing for Growth
€ 31,85
Informação do Produto
| ISBN | 9780231158381 |
|---|---|
| Editora | Columbia University Press |
| Data de Publicação | 28/06/2011 |
| Preço (iva excl.) | € 30,05 |
| Imposto | € 1,80 |
| Preço (iva inc.) | € 31,85 |
| Disponibilidade | 1 unidade em armazém externo |
Descrição do Produto
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.