It Just Works: The Nine Simple Rules Of Apple'S Su

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Informação do Produto

ISBN9781035082018
AutoresNeil West
EditoraPan Macmillan
FormatoCapa mole
Número de páginas304
Peso (kg)0,402
Data de Publicação03/09/2026
Preço (iva excl.)€ 23,11
Imposto€ 1,39
Preço (iva inc.)€ 24,50
Disponibilidade+20 unidades em armazém externo

Descrição do Produto

Simplicity is Apple's competitive advantage. It Just Works shows you how to make it yours.

What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it's a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.

In It Just Works, Apple veteran Neil West unpacks the world-conquering methods of simplification passed down from Steve Jobs to Tim Cook, and carried forward by John Ternus. This book offers a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact in their work and life.

This book will show you how to:

  • Build effective solutions from the ground up.
  • Make work simpler for you and your colleagues.
  • Remove friction from products, processes and decisions.
  • Solve problems that your customers don't even know they have.
  • Communicate simply, persuasively and quickly.
  • Stay focused and drive change.


Based on decades of experience at the cutting edge of innovation, West delivers a set of simplification methods you can apply immediately - without permission or additional resources - to transform your output and your results.