Marketing Management 5th European Edition

€ 104,90


Disponível para envio em 4/5 dias

Informação do Produto

ISBN9781292727035
EditoraPearson Education Limited
Preço (iva excl.)€ 98,96
Imposto€ 5,94
Preço (iva inc.)€ 104,90
Disponibilidade9 unidades em armazém externo

Descrição do Produto

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.