Principles of Marketing for a Digital Age
€ 78,90
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Informação do Produto
| ISBN | 9781036201098 |
|---|---|
| Editora | SAGE Publications Ltd |
| Publishing Date | 01/12/2025 |
| Preço (iva excl.) | € 74,43 |
| Imposto | € 4,47 |
| Preço (iva inc.) | € 78,90 |
| Disponibilidade | 11 unidades em armazém externo |
Descrição do Produto
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.
This third edition brings you:
- Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
- New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative
- Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies
Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.
Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.